Soon, we won’t be able to say anything. According to a Reuters article today,
A leading restaurant association has called for the cancellation of a TV commercial featuring Britney Spears’ estranged husband, Kevin Federline, as a failed rap star working in a fast-food eatery.
In a 30-second ad for Nationwide Insurance, Federline is shown dreaming he is a rap star but then snaps out of it to face reality — he’s working at a burger restaurant.
I work in Marketing and have a Master’s Degree in Marketing Communications, and I would say that this has the elements to be both a very funny and a very effective and memorable commercial. But, I also have worked in the restaurant industry in my lifetime, and not just in any restaurant, I worked in a fast-food taco place. Most of my friends have worked in the restaurant industry as well. And, I don’t know anyone who would be offended by this commercial. The truth is, most people who work in the fast food industry know that they don’t have the greatest job in the world…most of them aren’t looking at it as a career, but a job until they finish school, or something better comes along. And those who do look at it as a career have made there choice, just as lawyers make a choice despite shark lawyer jokes and sales people make a choice despite sleazy salesperson jokes.
Why do restaurant workers seem to think they’re some kind of protected class?
Anyone heard of other commercials getting similar treatment by other groups?