A Canadian Brewery recently learned an all too important important lesson…In an age when pretty much anything goes, you’d still better not offend women. That’s right, after all of our years of struggle for equality, women are once again whining and promoting the “old stereotypes” rather than acting like adults.
The ad in question said “The average woman speaks 10,000 words in a day. Roughly 9,950 too many.” Look, the ad is targeting a specific audience: men who want to get together with the guys, drink beer, and watch the game. The ad might be stupid, and perhaps somewhat offensive, but, in the end, it’s really harmless. Reverse the gender, and the same ad could be used to sell Cosmos to women “The average man speaks 10,000 words in a day. Roughly 9,950 too many.” Only that ad would be allowed to stay, women would laugh at it–it doesn’t mean that women really think that men should only speak 50 words a day. It’s just the same old battle of the sexes type of joke that has made people laugh for generations.
Look, if this ad was advocating spousal abuse or truly degrading women, I would be first in line to organize a boycott to get rid of it. But the way women carry on whenever a joke is made at their expense does nothing but promote the old stereotype of the weak woman.